Marketing Case Study – Kempinski Hotel Bahía
We were the PR Representative of the Kempinski Hotel Bahia from 2016 to the end of 2018 and worked very closely with them on events, press releases and media visits.
Shaw Marketing Services was instrumental in generating coverage locally, nationally and internationally for the closure, redesign and reopening of the hotel and the launch of their new culinary venues. We have organized and hosted over 50 media visits during this two-year period, including The Telegraph and El Mundo. Our PR activity and media visits have generated some exceptional media coverage, with an advertising value of over 250,000€. You can get see our coverage report in the Portfolio section by clicking here.
While working with the Kempinski we explored lots of different markets via media, influencers and community outreach. Our campaigns included golf, weddings, MICE, spa and of course travel and lifestyle. Here are some of the highlights –
Closure and reopening of the hotel
Over a six-month period we managed the announcement of the closing and then reopening of the hotel, showcasing the new design, announcing the launch of the El Paseo del Mar Culinary Concept and welcoming local, national and international influencers to experience it for themselves. This was a very popular story with the press and an excellent opportunity to reengage media who had already visited to return.
The Costa del Sol Beach Polo Cup
We were instrumental in launching the first Costa del Sol Beach Polo Cup in 2018, working alongside the organizer and the hotel to ensure maximum exposure before, during and after the event. The pre event press conference with the Mayor of Estepona created a fantastic buzz in print, online, on the radio and TV. We hosted media at the event during the day, to manage their attendance and maximize coverage and sent out post event releases to the local press, specialist polo press and luxury lifestyle press. The event was an excellent success with over 2,000 spectators and throughout the campaign, over 140 press mentions were achieved, with an advertising value of nearly 52,000€.
Brian Travers and John Illsley Art Event and Exhibition
Thanks to our connections, the Kempinski was offered the opportunity to host an exhibition of art from musical legends Brian Travers of UB40 and John Illsley of Dire Straits. The artists agreed to attend the event, so we worked closely with the hotel on the guest list of VIPs and art enthusiasts to create a sold out “Audience with Brian Travers and John Illsley” ahead of the official opening of the exhibition. This was a huge success, with over 50 people at the VIP event and a further 150 at the gallery opening. We arranged a media schedule of interviews ahead of the event with the two stars, sent out pre and post event press releases and handled interview requests. This resulted in fantastic media coverage and social media before, during and after the event and we also arranged for an art and culture group to visit the exhibition following the official opening, to keep the interest going.
This is a great example of how an ongoing relationship with a PR agency can penetrate different markets, keep the hotel in the public eye, bring hundreds of additional people through the door and really put it on the map.
As part of this campaign, we have built up an exceptional list of media in the travel, leisure, golf, wedding, family and hospitality sector and have a fantastic understanding of what the press will respond to. To find out more about how we work with hotels and restaurants, download our hotel brochure.
We are now accepting another hotel client onto our books. If you would like to benefit from our experience and expertise, please contact us to arrange a meeting.