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Author: Georgina

Opportunity to take a stand at the Children’s Fayre in Calahonda

Marleen Gosselin from “The Black Cat” and Eurosur Calahonda is organising the Calahonda Children’s Fayre and looking for businesses to promote themselves by having a stand. This is an excellent way to give something back to the local community as well as promoting your business. We were there volunteering last year and it was a great event with a large number of people attending and raising money for charity. It’s taking place on Sunday 15th May from 11am to 6pm at the Petanca Park in Calahonda and the prices are very reasonable, starting at 20€ and going up to 50€ for a stand.

Georgina recommends ….. The Beach House, Elviria

The Beach House is a beautiful restaurant right on the beach in Elviria which makes a really special place to have lunch or dinner. We’ve been here a number of times now for Valentine’s Day, Birthdays and special occasions and have never been disappointed by the food, atmosphere and service. Here’s my low-down of the place:

Spanish Sun free classified listing offer

The Spanish Sun Newspaper is offering all businesses a free entry in their classified section on their website between now and Sunday night at midnight. Classified listings are a great way to improve your online visibility and link to your website so make sure you take...

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How much should something cost and what does that say about it?

pricing strategyWhen you’re starting a new business or bringing a new product to the market one of the first things to consider is how much to charge for it.

The right pricing strategy is crucial to the success of any business. In its most simple form you need to define the boundaries between too cheap and too expensive – too low it won’t be profitable and too high and people won’t buy it. However, there’s so much more to it than that of course. The price you give your product or service will position itself in people’s mind as either the budget option, the middle of the road or the “quality” or the “premium” option so you need to decide where your product should sit in that pricing hierarchy.

Some clever people have made a fortune repackaging a fairly average product as premium and got away with selling it as more expensive purely through marketing. Stella Artois’ “reassuringly expensive” slogan is a good example of this. It really depends on your market and your consumer whether or not you can get away with positioning a product as premium, so do your research carefully before you take this route.

Easter Fair and Party, Hipodromo de Mijas

Date: Sunday 24th April Time: 12.00 – 19.00
Venue: Hipodromo de Mijas

Jan from the Spanish Sun has let me know about her Easter Fair and party which should be a fun filled family day out with entertainment all day. It sounds like a great event at the Hipodromo de Mijas, there’ll be so much going on including; Hog Roast from the Arden Pig Company, traditional pie stand, Champagne bar, bouncy castle, fighting gladiators, coconut shy, candy floss, kiddy karts, music performances by local artists, face painting, Raffle, Tombola, Stands with lots of goodies. Easter Egg Hunt!

There are still a few stands available for businesses who want to take part but these are running out quickly.

For further info, or to book a stand please contact: Tel 667 806 092 www.sunnews.es email sunnews@idecnet.com

Opticians concerned that kids aren’t getting their eyes tested

In a survey conducted by Specsavers Opticas in Fuengirola to establish whether parents were taking their children to have their eyes tested, opticians were alarmed at the low incidence of those that were.

Opticians recommend a yearly eye test for children from three years old, yet the survey revealed that in Fuengirola only 42% of respondents with children between 6 and 12 years old had taken their children to have an eye test with an optician. This fact is even more surprising as 92% of the respondents felt that poor eye sight could affect their children’s performance at school.

Store Director of Specsavers Opticas in Fuengirola Amrik Sappal explains why eye tests are so important “Throughout our children’s early life parents should make sure that their eyes are healthy and that their vision is being corrected if required so they can thrive at school and lead a full life. Regular eye tests can detect problems with your vision and catch treatable conditions early, to protect your eyes and safeguard your vision. This is particularly important with children, as during the first 12 years of their lives, as much as 80% of learning is accomplished through vision, yet one out of every four children has an undetected vision problem that may inhibit their progress. This shows the crucial role that eye tests play in caring for our children’s health and why you should make sure their eyes are tested by a qualified optician every year.”

An exciting new event for the Marbella social calendar

This summer will see the introduction of The Millionaires’ White Summer Party to Marbella, a dusk ‘til dawn Event that is sure to become an important annual fixture on Marbella’s social calendar. This glamorous Event will take place in the exquisite, jasmine scented gardens of the privately owned Finca la Concepcion, just off The Golden Mile, on Saturday 30th July 2011 and Shaw Marketing Services are delighted to be taking care of the public relations for the event.

New BNI Chapter launches in Estepona

Keith Spitalnick from BNI has asked me to spread the word about the launch about a new BNI chapter which is opening in Estepona and to invite you to attend their breakfast launch-meeting at 7-45a.m. on Thursday 7thApril at El Paraiso Country Club, Urb El Paraiso, Km...

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