Weโre so lucky to live and work on the Costa del Sol, a dream summer destination for tourists from around the world. However, for many businesses, it can be a difficult time. While the hospitality sector is buzzing with tourists, other industries often face a...
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A USP is a โUnique Selling Propositionโ or โUnique Selling Pointโ which is a simple statement that defines what makes you different from your competition and helps you stand out from the crowd. This is vital for businesses who want to make a real impact. If...
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In the flashy world of TikTok trends and viral videos, "Direct Marketing" can feel like a dusty term from the 1990s. Yet, if you ask any high-revenue business where their actual profit comes from, the answer is rarely social media engagementโit is their database. Direct marketing...
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Why do customers buy? Thatโs the million-dollar question that companies are looking to answer, but most customers donโt really know themselves!! If you ask them, they will give you a logical reason: "It was a good price," or "It had the features I needed." But as...
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We are emotional creatures and our hearts often lead us to purchase and make decisions, even if weโre trying to think rationally! So, businesses need make their customers, or potential customers feel something about their product to encourage sales and loyalty. Did you know that research...
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It may seem that Christmas is a long way away, but it will be here before we know it! This is a crucial window for business, so you need to take control of your time to maximise your success over this very productive period. To...
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Direct marketing took off in the 19th century, when brands started sending information about their products to peopleโs homes. Catalogues were a highly popular form of marketing, as were flyers. This fell out of fashion as our letterboxes bulged with leaflets, menus and catalogues, but...
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Social media is a phenomenon and young and old people alike spend hours of every day on their favourite platforms, so the marketing potential for your business is incredible. Real estate agents are always trying to get as many eyes on their properties as possible and...
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The jury is still out on TikTok for many businesses, but thereโs no doubt that this channel is growing fast and the interaction is great. Itโs also possible to record one piece of content for TikTok and then use the same thing on your Instagram channel...
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The beginning of a new year is an excellent time to review, re-evaluate and prepare for success with a marketing planning session. A key tool for every business is a marketing plan and in this article, we wanted to explain why marketing planning is important and...
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