A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...
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When you start a business, or are planning a marketing campaign, the first step is to set objectives. These objectives will give the campaign a clear purpose and are the foundation of everything you do moving forward. To start to set objectives you should ask yourself,...
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When starting a new business, you know what you want to offer and who you want to offer it to. The target then of course is to get people interested and buying into your product or service through marketing so that it becomes successful. However, be...
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Social media is now an essential marketing tool. We've noticed a massive uplift in demand for social media management and training in recent years. It's gone from a "nice to have" to a "must have" for businesses, because of the huge numbers of people using...
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There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...
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Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...
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A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...
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What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...
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Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...
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Customers; we all need them and want to attract and retain as many as possible to be profitable. However do you really know your customers and what they want? The ideal scenario is to treat all your customers as individuals, get to know them and provide...
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