Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...
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What is marketing? Marketing is essentially communicating a message about a company, product, service or concept and it can take many forms – advertising (paid for promotion with a commercial message), public relations (using less commercial means such as media relations, events and community engagement to...
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We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...
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In order to become more visible and attract more clients, companies use a range of different marketing tools. These include; advertising, sales promotion, direct marketing and many others which will be described in this article. We wanted to give you a breakdown of all of...
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Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesn’t make sense or has spelling mistakes...
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Online marketing is an important tool for businesses who want to attract customers on the web. It’s no longer enough to advertise offline and create a great brand. Modern consumers are information hungry, tech savvy and empowered. So they will search for a company, service or...
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Everyone is talking about influencers, but what is an influencer and how can you get them to market your product or service? According to Influencermarketinghub an influencer is someone with the power to affect purchase decisions of others because of their authority, knowledge, position or relationship...
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B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...
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As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations? Public Relations is defined as “The planned...
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We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
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