We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...
Continue Reading
In order to become more visible and attract more clients, companies use a range of different marketing tools. These include; advertising, sales promotion, direct marketing and many others which will be described in this article. We wanted to give you a breakdown of all of...
Continue Reading
Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesnโt make sense or has spelling mistakes...
Continue Reading
Online marketing is an important tool for businesses who want to attract customers on the web. Itโs no longer enough to advertise offline and create a great brand. Modern consumers are information hungry, tech savvy and empowered. So they will search for a company, service or...
Continue Reading
Everyone is talking about influencers, but what is an influencer and how can you get them to market your product or service? According to Influencermarketinghub an influencer is someone with the power to affect purchase decisions of others because of their authority, knowledge, position or relationship...
Continue Reading
B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...
Continue Reading
As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations?ย ย Public Relations is defined as โThe planned...
Continue Reading
We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
Continue Reading
Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...
Continue Reading
In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...
Continue Reading