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Marketing focus Tag

Marketing Focus - B2B Marketing

Marketing Focus – B2B Marketing

B2B stands for Business-to-Business Marketing and is a way for companies to connect with other companies and focus on selling to them, rather than going to consumers. You can be selling to a company for them to sell on to consumers, such as pitching your...

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Marketing Focus – Public Relations

As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations?   Public Relations is defined as “The planned...

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Marketing Focus – Advertising

Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...

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How to use positioning for your business

In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...

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Marketing Focus – Positioning

For any of you looking to improve your understanding of marketing, we can recommend a great book called Positioning: The Battle for your Mind by Al Ries and Jack Trout. This book has been heralded as the Most Influential Advertising Book Ever Written and when...

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Marketing Focus – The power of a good blog

The start of a New Year is a great time to get motivated about your business and what you want to achieve in the coming months. It’s also the perfect opportunity to start a blog if you haven’t already!  The word blog is an abbreviation of...

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