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Seven steps to social media success

Seven steps to social media success

Georgina was delighted to be invited to give a presentation for the Costa Women Business Group at The Food Room on the 24th of June. Many thanks to Ali Meehan and Lorriane Williamson for the invitation, where she gave the group her “seven steps to...

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A Guide To Producing A Press Release

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

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Building A Brand

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

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Sales Promotions

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

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Marketing Budget

Marketing Focus – Marketing Budget

Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...

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