Marketing Ideas and Inspiration

Marketing Made Simple – Marbella Business Workshop

Costa Women is a social and business network community for women living in Spain, and recognised by the Telegraph’s Best of British competition as the Best of British Social Club internationally in 2012. In addition to helping Spain’s expat women with free advice and online networking, Costa Women are supporting a one day marketing workshop in Marbella. The workshop titled “Marketing Made Simple” will review the most successful marketing methods with the aim of empowering attendees to take control of their marketing.

The day will be presented by four professionals from successful local businesses; Georgina Shaw of Shaw Marketing Services, Ali Meehan of Sociomimetics, Pancho Campo of Chrand Management and Joy Fahey Motivational Coach and Entrepreneur. It will be held on 1^st October at the American College of Marbella from 9.30-17.00 and will cover the following:

Marketing Focus – What is your USP?

A USP is a “Unique Selling Proposition” or “Unique Selling Point” which is a simple statement which defines what makes you different from your competition. You can have just one for the company, or several for different products and services, but defining what makes you special is a great way to direct your marketing efforts and have a clear way to differentiate yourself in a crowded market place.

The process of finding your USP may be more tricky than you imagine, but it can be a really good opportunity to re-examine what you’re doing. Why not brainstorm with your team and put together a SWOT analysis to identify your Strengths, Weaknesses, Opportunities and Threats? Your list of strengths can then be compared against your competition to reveal your USP. Maybe it will reveal that in actual fact you do not have something totally unique from your competition, if so, it’s time to implement something, otherwise you will always just be a follower.

Sala Group Rewards Loyal Customers

This week the Sala Group launched their loyalty card which offers regulars to La Sala, Sala Beach, Aquamist and El Rincon de La Sala discounts across the venues including a great 10% discount off food and drink in La Sala. I am so pleased to see...

Marketing Focus – Understanding Your Competition

In order to successfully compete with companies who are offering similar products or services to the same target market you need to understand who they are, what they are doing, how you differ, how you are the same and what differentiates you. Many people want to hide from the competition and are hostile towards them, but it’s really a case of better the devil you know – especially in such a small place as Marbella. We have an unusual opportunity to personally get to know our competitors as part of networking events and share ideas and information in a transparent way. There are often ways that you can collaborate with these companies and having a positive relationship with them will always be beneficial.

Gaining Competitor Intelligence

Competitor Intelligence is all around you and normally free and easy to get hold of, once you fully understand what it is your competitiors are doing you can more clearly evaluate your own performance, identify competitors strengths and weaknesses which should be addressed or exploited, learn from what they are doing, identify new customer groups you may not have thought of and improve both business planning and sales forecasting.

Here are 10 questions you should try and answer about your competition:

Free Marketing Guide

Shaw Marketing Services are launching a new Facebook campaign, where we are going to be giving away a free marketing guide to our Facebook fans. Each month we will be giving away an exciting guide not to be missed, full of useful tips and advice helping...

Marketing Focus – Email Marketing

Email marketing is a great way of engaging with your customers while promoting your business by providing regular updates about your business. If the newsletter is written correctly then it can encourage people to take action such as visiting your website, buying your product or contacting...

Look out for a Specsavers’ Morph near you

Specsavers Opticas' are having fun raising awareness of their brand by sending out morphs to events and in the local areas around the store. These little green men are likely to have some excellent offers with them and make a great photo opportunity so make sure...

Marketing Focus – How to delight your customers

Your customers are the best and worst promotional tool you have available to you.

Happy customers can become your advocates, spread the word about your company and give very powerful personal recommendations and referrals.

Unfortunately, unhappy customers are normally more vocal than happy ones and are likely to complain to many of their friends and family, giving you bad press. Now that social media allows every consumer a powerful and loud voice, it is even more important to make sure you delight your customers and give them a wonderful experience, no matter how big or small you are.

Here are some dos and don’ts for keeping clients happy:

Marketing Focus – The Importance of Networking

Networking is one of your key Costa del Sol marketing tools, and when starting or running a business here, it’s highly recommended to take advantage of the opportunities networking has to offer. The main benefits of networking are:

• Raise awareness of you and your company

• Allows you access to experienced business people to ask advice and get practical support if you’re new to the area

• Builds a network of trusted suppliers who you can turn to

• Builds trust in you and therefore your business

• Gives you marketing opportunities to give speeches, publicise your business via their website or newsletters and of course meet new people at each and every meeting

• Is a great opportunity to meet like-minded people and build your social network in a new place

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