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advice on promoting your company in Spain Tag

How to do a marketing audit to boost your promotion

Christmas is long gone, but hopefully the break has recharged those batteries and given you a chance to reflect and get inspiration for those challenges ahead. Following on from our New Year marketing tips, we advise giving yourself a marketing audit to review what you’ve...

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Promote your business, get fit and have fun

From 8th to 11th of October, thousands of participants from around Europe will take to the streets of Marbella to take part in the 5th edition of Marbella 4Days Walking. This annual event sees participants take on the challenge of walking routes of 20 or...

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Marketing Focus – New Year, new opportunities for success

2015 marketing masterclassTake advantage of the start of the New Year to give yourself a marketing shake down and refresh. This is the chance to reflect, review, plan and act for success! After my successful New Year Marketing Masterclass, I wanted to share a few tips on how to make 2015 a brilliant year for your business.

Step 1 – Evaluate, review & reflect – Look back on last year and properly evaluate your business’ performance, not simply on face value or just on your bank balance, but also in terms of hours spent on each project, difficulties you encountered on any given revenue stream and also the projects that gave you most fulfilment. It’s the right time to reflect if you would be happy to have another year like 2014 or not. If you would, then think how to sustain this positive curve, if not then what should you change for a better result.

Step 2 – Plan for Success – Having an in depth marketing plan will help you to clarify your objectives, understand your company, customers and competition and create an action plan for marketing your business with deadlines and people who will be held accountable for the actions. Take the time to make a proper plan if you want to promote your company effectively, it is an invaluable business tool.

Step 3 – Work smart – Make the most of your resources and concentrate your efforts on tasks that generate the most income and give you the most satisfaction.

Step 4 – Be up to date with the trends – There are a number of interesting trends to watch and keep up with this year to make the most of your marketing, here are just a few –