Andy, Author at Shaw Marketing Services

Marketing Focus – Understanding your marketing options

There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...

Marketing Focus – Effective promotion techniques

Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

Marketing Focus – Understanding your Customers

Customers; we all need them and want to attract and retain as many as possible to be profitable. However do you really know your customers and what they want? The ideal scenario is to treat all your customers as individuals, get to know them and provide...

Local opticians donate presents to vulnerable families

Thanks to the generosity of customers and the local communities around Specsavers Ópticas in Marbella and Fuengirola, more than 140 children received Christmas presents during the festive season. The two stores supported both the Red Cross Toy Collection and Asociación Hadas Caradas’ Costa Christmas Collection...

10 simple steps to a more sustainable lifestyle

As awareness continues to grow around the importance of reducing our impact on the planet, it can be hard to know where to start and overwhelm can cause people to lose hope. To help people to see that it doesn’t have to be difficult or...

Donate a gift for the Costa Christmas Collection

Specsavers Ópticas Fuengirola is calling on people to think of those less fortunate than themselves this Christmas and support families who have been hit hard by the pandemic. The store has become the latest drop off point for this year’s Costa Christmas Collection campaign and is...

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Author: Andy