Andy, Author at Shaw Marketing Services

Marketing Focus – Defining Your Ideal Customer

To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...

Common Rookie Entrepreneur Mistakes

If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...

Celebrating Earth Day with Mi Moana

Environmental association Mi Moana is committed to protecting the ocean and the environment by organizing regular beach clean-ups and educating the next generation to help them to reduce their impact on the environment. For Earth Day on the 22nd of April, Founders Natasha and Nikky...

Marketing Focus – Understanding your marketing options

There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...

Marketing Focus – Effective promotion techniques

Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

Marketing Focus – Understanding your Customers

Customers; we all need them and want to attract and retain as many as possible to be profitable. However do you really know your customers and what they want? The ideal scenario is to treat all your customers as individuals, get to know them and provide...

Local opticians donate presents to vulnerable families

Thanks to the generosity of customers and the local communities around Specsavers Ópticas in Marbella and Fuengirola, more than 140 children received Christmas presents during the festive season. The two stores supported both the Red Cross Toy Collection and Asociación Hadas Caradas’ Costa Christmas Collection...

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Author: Andy