There's no secret, it's a simple - the best way to start your marketing campaign is with a great plan! A really well considered marketing plan will be an invaluable document to guide your marketing activity and give you the best possible chance of success. This plan...
Continue Reading[caption id="attachment_3709" align="alignleft" width="300"] Specsavers Opticas in Marbella and Fuengirola collaborate closely with their local Lions Clubs[/caption] Specsavers Opticas have just one month to reach their target to collect over 4,500 pairs of glasses for the Lions Clubs International. So far they have collected a little...
Continue ReadingThe ferias (festivals) in Spain are legendary for their music, atmosphere and wonderful food, but they would not be complete without the traditional flamenco dance the Sevillanas. You will see this lovely dance being performed by dance troupes on stages, as well as people of...
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What do you think of when you think of marketing? Advertising, promotion, selling..? it’s so much more than that! Marketing is effective communication which is highly useful for everyone both professionally and personally (we sell ourselves all the time), but it’s also a way of thinking which is enlightening for all professional people.
Marketing thinking is guided by knowledge of consumer behaviour as buyers, consumers of the media and influencers. Understanding the way people think, buy and respond to products will shape the way entrepreneurs set up businesses, develop products and pricing strategies which will make more money and become more successful.
Even if an employee is not involved in the sales or marketing function then thinking about the product or service in terms of the customer experience, or how the product is being sold can significantly influence the way that they think and behave. Understanding what customers want and need and how that relates to your product or service and your company can make team members more invested in pleasing the customer. Putting customers at the centre of the activity and making your employees understand the importance of keeping them happy can improve customer service, improve the quality of products, the response to customer complaints and much more.
[caption id="attachment_3697" align="alignleft" width="300"] Networking in Manilva with the Mayor and representatives of the town hall and the charity[/caption] This relaxed yet highly productive Manilva networking event takes place on the third Wednesday of every month from 18.30-20.00 and offers an excellent opportunity for businesses to...
Continue ReadingWe often give great advice to friends, family, kids and clients, but how often do we actually practice what we preach? I see many beautiful and intelligent women, praise their friends, tell them to believe that they are gorgeous and have more self-confidence, but they don't...
Continue ReadingWhen people think about the Costa del Sol many assumptions jump to mind, whether it’s the glitz and glamour of Puerto Banus, the beach clubs and nightlife, stunning luxury villas or the high rises of Torremolinos and package holidays. They are all there (although much more...
Continue Reading[caption id="attachment_3677" align="alignleft" width="300"] Should we judging work like this, or just giving praise?[/caption] At the end of last term we got the second school report for our 3 year old son, who has just completed his second term in Spanish state school. It's very early to...
Continue ReadingThe Costa del Sol’s pioneering centre for innovation in tourism and business Andalucia Lab has recently launched an English version of their website http://www.andalucialab.org/en/ and announced exciting plans and a packed programme of events to help small businesses in spring and summer 2015. They offer practical...
Continue ReadingI love a good parade and it's something that the Spanish do very well! It's brilliant that you can see great parades on the streets of the major towns and cities for Christmas (3 Kings), Carnival in February and Easter, as well as a few...
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