What is marketing? Marketing is essentially communicating a message about a company, product, service or concept and it can take many forms – advertising (paid for promotion with a commercial message), public relations (using less commercial means such as media relations, events and community engagement to...
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To be able to be passionate about what you do will inspire you, make hard work easier and make a great impression on others. As a customer, when you meet someone who loves what they do, that enthusiasm and passion will be contagious and you’ll...
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As a Brit having lived on the Costa del Sol in Spain since 2008 and seen so many people come and go, I would say there is one key factor to making expat life work long term – learn the language! Although places like the Costa...
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Specsavers Ópticas Marbella has teamed up with Toy Planet Marbella to support this year’s Red Cross Christmas Campaign and help ensure no child goes without this festive season. Every year the Spanish Red Cross launches a toy collection campaign, to help families who are struggling and...
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If you can be a confident and competent public speaker you will be way ahead of most people. Being able to stand up and speak in public improves your success at networking events, can really boost your visibility as people will push you to the...
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We are very happy to have been working alongside the team at Specsavers Ópticas in Marbella since it opened in November 2012. Together we arranged the launch, when Marbella’s Mayor Ángeles Muñoz joined 50 local business people and press to officially open the new store....
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VOLUNTEERS have united for a beach and underwater clean-up on the Carvajal Beach in Fuengirola, to clear the extra rubbish and plastic that has built up since the pandemic. Organised by environmental charity Mi Moana and the DivingwithNic Community Clean-Up Team, the clean-up is seen as...
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We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...
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Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesn’t make sense or has spelling mistakes...
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Online marketing is an important tool for businesses who want to attract customers on the web. It’s no longer enough to advertise offline and create a great brand. Modern consumers are information hungry, tech savvy and empowered. So they will search for a company, service or...
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