Writing is a difficult discipline which many businesses try and fail to do well. Just because you are writing emails every day does not mean that you can write press releases, articles, websites or advertising. Badly written text which doesn’t make sense or has spelling mistakes...
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Online marketing is an important tool for businesses who want to attract customers on the web. It’s no longer enough to advertise offline and create a great brand. Modern consumers are information hungry, tech savvy and empowered. So they will search for a company, service or...
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Turismo, vino, gastronomía y música, en el festival que se celebrará el 17 y el 18 de julio, en la Plaza Manilva de Estepona El Ayuntamiento de Estepona informa de la cuarta edición del festival enológico y cultural ‘10 Wine Street-Estepona’, que tendrá lugar los días...
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Interacting with the media is a great way to generate free publicity for your business through public relations. Creating positive relationships with the media really helps, but it can be difficult to know how to handle them and getting it wrong can lead to trouble....
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Our article and video on marketing planning to overcome difficult times were very popular, and it's great to see so many of you taking a proactive approach and planning your way out of trouble. We've received questions about how to define your USP, and this...
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As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations? Public Relations is defined as “The planned...
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Those of us that own businesses have an amazing opportunity to improve the lives of others and make a positive impact on our communities. Applying Corporate Social Responsibility (CSR for short) principles to your business allows you to do just that, while also giving your...
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It’s a tricky time to be in business, and to survive, entrepreneurs need to adapt, change and work within these new and challenging circumstances. A great way to start to think more clearly is to produce a marketing plan. This is a structured and well thought out response...
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Living in Spain is a dream for so many, due to the great climate and enviable way of life. But how are you going to fund living the dream? Due to the expense and red tape involved in hiring and firing, getting a permanent job...
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We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...
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