Home Truths 2026 – The Costa del Sol Property Market
Author and Spanish property expert Sean Woolley and leading real estate market analyst Alfredo Bloy-Dawson have published a candid, data-backed analysis of the Costa del Sol Property Market. Their new book Home Truths offers a chronological journey of this unique property market and a series of deep dives into the topics that matter most to anyone interested in buying property in this area, or looking to predict what will be on the horizon for other international property markets.
Combining analytical insight with decades of industry experience, the authors uncover the real factors driving demand, pricing, and opportunity in the post-pandemic era. Home Truths is essential reading for investors, developers, and anyone seeking a deeper understanding of the market’s transformation and future potential, and it’s now available on Amazon.
A Candid Analysis of the Costa del Sol Property Market
This book traces the arc of the Costa del Sol property market. At each stage, the narrative shows both opportunity and risk. Opportunity in the diversification of buyers and the region’s emergence as a global lifestyle hub. Risk in affordability, regulatory uncertainty, and the delicate balance between tourism and residential life.
The purpose is not simply to analyse numbers or policies. It is to tell the story of how a region has adapted, what lessons can be drawn for buyers and sellers, and what the next decade may hold.
- Part 1 traces the market before, during, and immediately after the pandemic.
- Part 2 looks at the structural, financial and regulatory forces that have defined the subsequent years.
- Part 3 offers a series of focused explorations on nationalities and their buying patterns, while Part 4 focuses on investment models and long-term lessons, before concluding with reflections on the future.
Home Truths is a roadmap through a property market that has become one of Europe’s most dynamic, and one of its most instructive.
Sean Woolley explains what compelled him to write the book and why he believes it is important.
“The Costa del Sol always served as a barometer of global trends—responding to financial crises, pandemics, geopolitical conflicts, and shifts in mobility. What happens here is not isolated; it reflects broader dynamics in Europe and the World.
The analysis we’ve included in the book matters for buyers and sellers on the Costa del Sol, and for policymakers, investors, and professionals seeking to understand how international real estate markets evolve. In many ways, this book should be read as a lens to interpret the forces shaping the market—past, present, and future.”
Home Truths is available to purchase on Amazon and you can find out more about the property market on the Cloud Nine YouTube channel @CloudNineSpain.
About the Authors
Sean Woolley is the Founder of Cloud Nine Spain, one of the Costa del Sol’s most respected real estate agencies, and committee member of the LPA (Leading Property Agents of Spain), Sean is commonly referred to as “The Property Doctor”. Having trained as a lawyer in the UK and built a successful consultancy before moving to Spain in 2001, his market insights are often sought and have appeared in Forbes, The Wall Street Journal, The Daily Telegraph, and The Financial Times. Sean’s first book From the Ground Up was released in 2020, which was an insiders’ guide to buying Spanish property.
Alfredo Bloy-Dawson is one of Spain’s most recognised real estate market experts. Alfredo has advised leading developers and agencies across the Costa del Sol and beyond, and is known for his creative vision, strategic marketing insight, and distinctive personal style. He shares expert insights on the Costa del Sol market and is a frequent guest on real estate podcasts, offering analysis and commentary for industry professionals.
Together, they bring a rare combination of analytical and creative expertise to uncover the real dynamics behind one of Europe’s most fascinating property markets.