In the flashy world of TikTok trends and viral videos, "Direct Marketing" can feel like a dusty term from the 1990s. Yet, if you ask any high-revenue business where their actual profit comes from, the answer is rarely social media engagement—it is their database. Direct marketing...
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Author and Spanish property expert Sean Woolley and leading real estate market analyst Alfredo Bloy-Dawson have published a candid, data-backed analysis of the Costa del Sol Property Market. Their new book Home Truths offers a chronological journey of this unique property market and a series...
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When you hear "Influencer Marketing," you might picture a reality TV star posing with a detox tea or a supermodel on a yacht in Dubai. For 99% of businesses, that world is irrelevant, expensive, and increasingly ineffective. Welcome to the era of the Nano-Influencer and UGC (User Generated Content)....
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Why do customers buy? That’s the million-dollar question that companies are looking to answer, but most customers don’t really know themselves!! If you ask them, they will give you a logical reason: "It was a good price," or "It had the features I needed." But as...
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Recently, Georgina from Shaw Marketing Services shared her expert advice on marketing within the health and wellness sector at Selina Mackenzie’s Wellness Circle Group. The industry is currently in a "golden age"—people are hungrier than ever for information, solutions, and wellness support. To help you...
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To successfully market our products and services, we need to have a very clear picture of our target market. We need to understand as much as we can about that target market so we know them inside and out. If we know their likes and...
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Happy New Year! All of us at Shaw Marketing Services hope that you had a wonderful Christmas and are ready and raring to push your business forward in 2026. To help you do this, we wanted to share what New Year’s Resolutions you should make...
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We’re lucky to have some amazing choirs and musical groups on the Costa del Sol and one of the best known is the Collegium Musicum Costa del Sol Choir and Orchestra. It was founded in 1975 and this year they are celebrating their 50th Anniversary! The...
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La teniente de alcalde y delegada del Extrarradio del Ayuntamiento de Estepona, Begoña Ortiz, y la directora de Área del Extrarradio, Luisa López, han visitado el restaurante turco Bazlama Estepona el pasado 29 de octubre por la mañana, con motivo de la celebración de la...
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Halloween has evolved far beyond its ancient European roots, transforming into a global phenomenon and a crucial commercial window for businesses. In recent years, Halloween has evolved into a major retail event, especially in the UK and US, with UK consumer spending tripling since 2013...
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