Costa del Sol Advertising

How appealing to customer emotions can lead to sales

We are emotional creatures and our hearts often lead us to purchase and make decisions, even if we’re trying to think rationally! So, businesses need make their customers, or potential customers feel something about their product to encourage sales and loyalty. Did you know that research...

Black Friday Promotions: Weighing the Pros and Cons for Your Business

Black Friday takes place the day after Thanksgiving and is a time when businesses offer massive discounts and sales promotions and frenzied shopping is the norm. Most companies extend offers and promotions for much longer than just the day, to clear out inventory, boost sales,...

Marketing Focus – Choosing the right advertising media

We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...

Marketing Focus – Advertising

Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...

Costa del Sol Media watch – Mi Marbella

Marbella Town Hall's radio network RTV Marbella launched its first English language radio programme "Mi Marbella" back in June to share invaluable information on local laws, legalities, news and events for residents and tourists of all nationalities. There are weekly interviews with Jose Luis Hernández, the...

Excellent Opportunity to Reach the Russian Tourists on the Costa del Sol

Luks Marbella is introducing the first and only Tourist Map of the Coast in RUSSIAN and businesses have the opportunity to advertise alongside it. It will be current for the next 18 months and an amazing opportunity for bars, restaurants, shops and businesses looking to...

Euroweekly Women in Business Supplement

Euroweekly News have just opened a new office in the Marbella Club Hotel and to celebrate the opening they are preparing a Women in Business Edition to come out the first week of October. This will be a supplement style extra edition with the centre pages, focused on Women...

Great Costa del Sol Advertising Offers

At Shaw Marketing Services we work closely with the local media and we’re always looking out for special offers. Here are two offers we've been informed of for advertising your business this summer: DO YOU WANT A FREE AD IN THE AUGUST 2013 ISSUE OF COSTA LINK MAGAZINE? If you...

Coastline FM Special Offer – Buy one get two months free!

We've been contacted by the lovely team at Coastline FM to let us know about their special offer for businesses in the Guadalhorce Valley who are the first to sign up for advertising in the area. To celebrate the launch of Coastline FM’s new inland transmitter,...

Costa Directory do their bit to help Japan

It's great to see local businesses pulling together to help important causes. In this month's Costa Directory newsletter they are publicising the Red Cross Japan Tsunami Appeal and even better, they are donating 10 euro to the Red Cross for every advert that is sold in their...

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