Great news about the TRE Telethon in March from Martin Nathan, this is a great promotional opportunity and of course raises money for a fantastic charity: Many of us have at some time in our lives lost friends or family to cancer. Often, it is not the passing...
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Take advantage of the start of the New Year to give yourself a marketing shake down and refresh. This is the chance to reflect, review, plan and act for success! After my successful New Year Marketing Masterclass, I wanted to share a few tips on how to make 2015 a brilliant year for your business.
Step 1 – Evaluate, review & reflect – Look back on last year and properly evaluate your business’ performance, not simply on face value or just on your bank balance, but also in terms of hours spent on each project, difficulties you encountered on any given revenue stream and also the projects that gave you most fulfilment. It’s the right time to reflect if you would be happy to have another year like 2014 or not. If you would, then think how to sustain this positive curve, if not then what should you change for a better result.
Step 2 – Plan for Success – Having an in depth marketing plan will help you to clarify your objectives, understand your company, customers and competition and create an action plan for marketing your business with deadlines and people who will be held accountable for the actions. Take the time to make a proper plan if you want to promote your company effectively, it is an invaluable business tool.
Step 3 – Work smart – Make the most of your resources and concentrate your efforts on tasks that generate the most income and give you the most satisfaction.
Step 4 – Be up to date with the trends – There are a number of interesting trends to watch and keep up with this year to make the most of your marketing, here are just a few –
We would like to wish you a very Happy New Year from all the team at Shaw Marketing Services. Let's hope that this year is a great one for us all! After a few weeks away we are back rested and excited about the year ahead...
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In 2014 I gave a speech at the Costa Women International Women’s Networking event. Based on this presentation, here are my tips for protecting yourself and your business during hard times and how to take full advantage when things pick up as I believe they now are.
Reducing Risk & Capitalizing on Your Skills
Plan & Grow
On November 4th from 10-13.00 we will be offering an informative and practical session on marketing planning and how to do it to make your business succeed. It is surprising how many businesses on the Costa del Sol start work without producing a solid plan...
Continue ReadingInspired by the International Women’s Day celebrations in March, Costa Women founder Ali Meehan had the idea of bringing a full day business focused event to the Costa del Sol in order to inspire and motivate business women to succeed and learn from each other. “International...
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On 7th October we will be offering our first training course which will give delegates an introduction to the five basic tools of marketing and work with them to fully understand them and learn how to apply them for their business. Click here to find out more and register.
Before the course, I wanted to give you a quick overview of the methods which we will explore in depth at the event, to give you a taster and help you become more informed about the different options open to you from a marketing point of view.
There are 5 main elements which make up marketing, and businesses should be using a combination of techniques to make the most of the power of each technique.
Advertising
This is used to:
o Create awareness of your company
o Persuade people to buy from you by promoting products and services
o Reinforce your existence by consistently repeating key messages
The marketing professionals from Shaw Marketing Services have developed a series of practical, professional training sessions to improve businesses’ knowledge of different aspects of marketing and practically apply the techniques leaving them inspired, empowered and ready to start marketing themselves. They have announced a series of three courses from October 2014, with the first course being held on Tuesday 7th October at Andalucia Lab in Elviria.
From the basics of marketing, through to more complex topics such as planning and strategy, email marketing, blogging and media training, these half day courses will inform and inspire delegates to marketing success. Each course costs 75€ per person and a reduced version of the session will also be available online at www.shawmarketingservices.com.
The first in our series of Costa del Sol marketing training sessions is an Introduction to Marketing. This half day workshop is an excellent introduction to the different forms of marketing, giving examples of each and techniques and tips for making each one work for you. It...
Continue ReadingAnother Costa del Sol magazine has reached the milestone of surviving and indeed thriving for 5 years - Hot Magazine. Huge congratulations to Gary, Jeno, Giles and all the team behind this great read which is full of glossy celebrity pictures, parties and news and...
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