The importance of professional development for business
A successful business requires engaged, motivated employees throughout the company who know what they need to do in order to successfully fulfil their own role, as well as how they are involved in the bigger picture. Effective training is vital to increasing knowledge, motivating employees and bringing departments together to share experiences and ideas.
Managers and HR departments need to think about two important training needs, continuous professional development tailored for each individual and their particular role and also inter-department general training which can improve the knowledge and skills of the whole team, as well as bringing the company together.
When assessing training needs you should think about –
- What do your team members need to know and be able to do to effectively fulfil their role
- What individual weaknesses do particular members of staff have and how training could help them to improve and become more useful to you
- The right training method for them – are they motivated enough to do courses online or in their own time, do they need practical sessions, could they take the time at work during their normal day, or do they need to get away and really immerse themselves in learning?
- Are there any training needs which go through the whole company and which is not specifically role related
- How the departments need to work together and relate with each other and if several departments could benefit from training together to grow in knowledge as well as bond and learn about the other departments, personalities and needs
Marketing training is an excellent inter-departmental training topic, as marketing is a subject which should pervade all levels of a company. This is because it’s not just about promotion, but also about the development of products and prices and sales techniques which all levels of employees within the company should be aware of.
Shaw Marketing Services provides marketing training courses on the Costa del Sol for corporate groups as well as individuals on a wide range of topics including marketing planning, consumer behaviour, public relations, media relations and personal selling. There are options for training courses including hotel stays and team building activities or half day courses. To find out more or get a quote please email info@shawmarketingservices.com or call 0034 952 903 154.