We are emotional creatures and our hearts often lead us to purchase and make decisions, even if we’re trying to think rationally! So, businesses need make their customers, or potential customers feel something about their product to encourage sales and loyalty. Did you know that research...
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A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...
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Today is World Sight Day, an important opportunity to raise awareness of causes of avoidable blindness and the importance of having your eyes tested. According to Specsavers Ópticas, millions of people have missed out on vital eye tests during lockdown, potentially putting their eyesight and...
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