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Marketing Focus – How to delight your customers

Your customers are the best and worst promotional tool you have available to you.

Happy customers can become your advocates, spread the word about your company and give very powerful personal recommendations and referrals.

Unfortunately, unhappy customers are normally more vocal than happy ones and are likely to complain to many of their friends and family, giving you bad press. Now that social media allows every consumer a powerful and loud voice, it is even more important to make sure you delight your customers and give them a wonderful experience, no matter how big or small you are.

Here are some dos and don’ts for keeping clients happy:

Business start up event 16th December

We have been told about this event by Cade Marbella which is a great place to go for help and advice for entrepreneurs and new businesses. They can help you with your business plan, applying for grants, finding you investors, and they even have free offices which...

WIB Marketing Plan giveaway winner

Shaw Marketing Services gave away a marketing plan worth 350€ in the raffle of the summer Women in Business lunch back in July. Sabine Schemann of bespoke Travel Agency Viajes Mundial Schemann was the lucky winner of the prize and now has a comprehensive plan for...

How much should something cost and what does that say about it?

When you’re starting a new business or bringing a new product to the market one of the first things to consider is how much to charge for it.

The right pricing strategy is crucial to the success of any business. In its most simple form you need to define the boundaries between too cheap and too expensive – too low it won’t be profitable and too high and people won’t buy it. However, there’s so much more to it than that of course. The price you give your product or service will position itself in people’s mind as either the budget option, the middle of the road or the “quality” or the “premium” option so you need to decide where your product should sit in that pricing hierarchy.

Some clever people have made a fortune repackaging a fairly average product as premium and got away with selling it as more expensive purely through marketing. Stella Artois’ “reassuringly expensive” slogan is a good example of this. It really depends on your market and your consumer whether or not you can get away with positioning a product as premium, so do your research carefully before you take this route.

Women in Business Radio Show

We were delighted to be invited onto the Women in Business Radio Show with Hannah Murray a few weeks ago to talk about Shaw Marketing Services and our experiences of setting up a business in Spain. I was on with the lovely Beatriz Crawford-Carse and Muireann Gaffney...

Client Case Study – Trackdays Spain

Trackdays Spain was Shaw Marketing Services’ first client and a great one to get our teeth into. Although they had a very small budget and couldn’t advertise, public relations alone was enough to generate over 20,000€ worth of coverage!

Client Case Study – Select Recruitment Gibraltar

Shaw Marketing Services was asked to help launch recruitment company Select Recruitment Gibraltar (SRG for short) in 2009.

Is anyone else busy in August?

Less time at the pool this year!

Sorry I’ve been a little quiet of late, but I have been snowed under, doing a weekly email campaign for my European Holiday Rental client, working with an event organiser to create their websites, Twitter and advertising campaign, creating a marketing plan for a new investment company and signing a contract with a leading firm of opticians.

I am thrilled to be this busy, but it rather flies in the face of my assumption that nothing ever happens for non-tourist related businesses in the summer.

Client Case Study – Project 2 Invest

Project 2 Invest set up on the Costa del Sol in 2008 to give investors the opportunity to profit from the booming Russian property market. Shaw Marketing Services worked with Project 2 Invest over a six month period to launch their company in Spain.

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Launching a company Costa del Sol