A successful business requires engaged, motivated employees throughout the company who know what they need to do in order to successfully fulfil their own role, as well as how they are involved in the bigger picture. Effective training is vital to increasing knowledge, motivating employees...
Continue ReadingPlease note that the time has been changed for the Launching & Marketing your Business Seminar at neli g's on Wednesday 4th February and it will now run from 11.00-13.00. If this time suits you better and you wish to attend please email us as soon...
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Take advantage of the start of the New Year to give yourself a marketing shake down and refresh. This is the chance to reflect, review, plan and act for success! After my successful New Year Marketing Masterclass, I wanted to share a few tips on how to make 2015 a brilliant year for your business.
Step 1 – Evaluate, review & reflect – Look back on last year and properly evaluate your business’ performance, not simply on face value or just on your bank balance, but also in terms of hours spent on each project, difficulties you encountered on any given revenue stream and also the projects that gave you most fulfilment. It’s the right time to reflect if you would be happy to have another year like 2014 or not. If you would, then think how to sustain this positive curve, if not then what should you change for a better result.
Step 2 – Plan for Success – Having an in depth marketing plan will help you to clarify your objectives, understand your company, customers and competition and create an action plan for marketing your business with deadlines and people who will be held accountable for the actions. Take the time to make a proper plan if you want to promote your company effectively, it is an invaluable business tool.
Step 3 – Work smart – Make the most of your resources and concentrate your efforts on tasks that generate the most income and give you the most satisfaction.
Step 4 – Be up to date with the trends – There are a number of interesting trends to watch and keep up with this year to make the most of your marketing, here are just a few –
Wednesday 4th February, 09.30-11.30, neli g's Café, Benavista Are you starting a business or thinking about it but not sure which way to turn? Come along to this inspiring, motivating introductory session from Georgina Shaw at Shaw Marketing Services to help small or new businesses to launch...
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“POOR DATA PROTECTION PRACTICES RISK DAMAGING YOU MOST VALUABLE ASSET – YOUR CORPORATE REPUTATION”
Thursday 12th February 2015, 10.00-13.00, Andalucia Lab, Marbella
Trainer – Data Protection Expert & Professional Trainer Peter Bosbury
Course Overview
If you and your personnel do not know or understand how to maintain confidentiality of information, or, how to secure it appropriately, not only do you risk having one of your most valuable business assets (information) mishandled, inappropriately used, or obtained by unauthorized persons, your organisation also risks being non-compliant when viewed against the requirements of the European and Spanish Data Protection legislation.
Protecting Data held by businesses is not only essential ethically, but also, demanded legislatively. The Foundations course acts both as an introduction to the topic of Data Protection and as an annual Continuous Professional Development (CPD) refresher course for all employees.
This 3 hour Data Protection Foundations course is geared to promote knowledge and understanding of individuals and companies, their roles and responsibilities when dealing with Data and, in particular, recognising the difficulties of Data Risk Management in the world of modern cross-border communications in the 21st Century. The course makes use of videos, interactive practical sessions and full presentation facilities to communicate the material. There are a number of hand-outs made available for delegates to take back into their work place for future reference.
Cost – 75€ per person
To book your place please email info@shawmarketingservices.com
Course Agenda Agenda topics include
Following three highly successful marketing workshops held at Andalucia Lab in October, November and December last year, we are delighted to announce the next three dates and topics which will be covered in 2015 to inform, educate, inspire and equip attendees with practical skills for them to market their businesses effectively. These will once again be held at Andalucia Lab in El Rosario.
January 22 – New Year Marketing Masterclass and networking
This masterclass will give attendees practical advice for starting off the year with the right marketing and communication strategy to maximise success. There will also be advice on how to capitalise on the improving market on the Costa del Sol and how to overcome roadblocks all small businesses face. The one hour session will leave attendees feeling inspired and ready to get going and there will be an opportunity to network, brainstorm and share ideas over a coffee immediately after the course. There are still a few places available for Thursday’s course, please email info@shawmarketingservices.com as soon as possible to reserve your place
February 12 – Data Protection in the 21st C Foundations
We would like to wish you a very Happy New Year from all the team at Shaw Marketing Services. Let's hope that this year is a great one for us all! After a few weeks away we are back rested and excited about the year ahead...
Continue ReadingWant to know how to market yourselves in 2015 but not sure where to start? Looking for ideas and inspiration on how to get more customers in the New Year? Start your year off the right way with an inspirational, motivational and practical one hour marketing...
Continue ReadingOur next marketing training session will be taking place on Tuesday 2nd December at Andalucia Lab and will be a masterclass on how to make email marketing work for you as well as a practical session to design your own email marketing template so you...
Continue ReadingEmail marketing is one of the most effective ways of direct marketing and highly cost-effective, but most small businesses don’t know how to get it right. This informative and practical session will give delegates an overview of how email marketing works, top tips to getting the...
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