Direct marketing took off in the 19th century, when brands started sending information about their products to people’s homes. Catalogues were a highly popular form of marketing, as were flyers. This fell out of fashion as our letterboxes bulged with leaflets, menus and catalogues, but...
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Social media is a phenomenon and young and old people alike spend hours of every day on their favourite platforms, so the marketing potential for your business is incredible. Real estate agents are always trying to get as many eyes on their properties as possible and...
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The jury is still out on TikTok for many businesses, but there’s no doubt that this channel is growing fast and the interaction is great. It’s also possible to record one piece of content for TikTok and then use the same thing on your Instagram channel...
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The beginning of a new year is an excellent time to review, re-evaluate and prepare for success with a marketing planning session. A key tool for every business is a marketing plan and in this article, we wanted to explain why marketing planning is important and...
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A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...
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When you start a business, or are planning a marketing campaign, the first step is to set objectives. These objectives will give the campaign a clear purpose and are the foundation of everything you do moving forward. To start to set objectives you should ask yourself,...
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When starting a new business, you know what you want to offer and who you want to offer it to. The target then of course is to get people interested and buying into your product or service through marketing so that it becomes successful. However, be...
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Social media is now an essential marketing tool. We've noticed a massive uplift in demand for social media management and training in recent years. It's gone from a "nice to have" to a "must have" for businesses, because of the huge numbers of people using...
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It may seem that Christmas is a long way away, but it will be here before we know it! This is a crucial window for business, so you need to take control of your time to maximise your success over this very productive period. To...
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There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...
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