Company owners and marketing experts need to put themselves into the minds of their consumers and really understand what they are thinking and what is driving them to buy. If we understand their fears, perceptions and pain points, we can target our messaging and design...
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On Saturday the 8th of July, Feathers Studio in Sotogrande Port is celebrating the second anniversary of their fitness studio with an Open Day. There will be three, free, 45-minute sessions of the popular Weekend Warriors class at 9am, 10am and 11am and their trainers...
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To celebrate Shaw Marketing Services' 15th Anniversary, we thought we'd look back on how our agency began. We asked our Marketing Director Georgina Shaw to share her story and explain how she started the business during the 2008 financial crisis, despite never thinking of herself as...
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Globally there are more than 2.9 billion active Facebook users (October 2022) and in Spain 73% of people online use Facebook. It is the biggest social media channel in the world and is popular with people of all ages, particularly with users aged from 18-54....
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Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...
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LinkedIn is a very powerful business tool, yet many professionals still don’t have a profile, or aren’t using it correctly. If you fall into the first category then don’t delay in creating your account, it’s totally free and will give you great visibility. Watch our introduction to...
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Nos complace compartir información sobre la marca Niche Perfumes que se inaugura este mes en Barcelona. Gracias a Teresa Floro por facilitarnos esta información. Cataluña amplía su oferta para el turismo de lujo. Niche Perfumes inaugura el próximo 4 de febrero su nueva Boutique, escogiendo como...
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Shaw Marketing Services has been offering marketing courses in Spain since 2010 and have trained business people in a wide range of sectors including, recruitment, real estate, retail, project management and art. Here’s why we’re great at providing marketing and business training courses on the Costa...
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The New Year brings new networking opportunities and we can't wait to get out there again. Georgina's first event of the year will be the Costa Women's "Back to Business" networking at the Food Room in Guadalmina on the 25th of January. These are always...
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The beginning of a new year is an excellent time to review, re-evaluate and prepare for success with a marketing planning session. A key tool for every business is a marketing plan and in this article, we wanted to explain why marketing planning is important and...
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