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Author: Georgina

Take action for the environment on 5th June

On Saturday 5th of June from 10.00-15.00 there will be a fun, family-friendly event to support the environment in Marbella, centred around the Puerto Deportivo, the paseo and Playa Venus. Organised by the Rotary Club Marbella-Guadalmina and Mi Moana, this event is part of the...

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Charity Gala

Glamour Gala fundraises for Collective Calling

On the 4th of June, local charity Collective Calling are inviting us to enjoy a wonderful gala evening of glamourous entertainment, while raising much needed funds. The event at the iconic Anantara Villa Padierna Palace Hotel includes entertainment from a live Rat Pack tribute band,...

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Virtual Dog Walk to raise money for guide dogs

DOG lovers in Spain are being encouraged to grab their leads and put on their walking boots to join hundreds of other people in a virtual walk for charity. To celebrate International Guide Dog Day (28th April) and raise funds for the ONCE Foundation for Guide...

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Marketing Focus – Consumer Behaviour

Consumer behaviour is a very complex subject with many elements so we are just going go start off with the basics. We believe understanding your consumer’s behaviour along with your marketing options can save you time and money in the long run and make your business...

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Marketing Budget

Marketing Focus – Marketing Budget

Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...

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Careers in Marketing

Marketing Focus – Careers in Marketing

What is marketing? Marketing is essentially communicating a message about a company, product, service or concept and it can take many forms – advertising (paid for promotion with a commercial message), public relations (using less commercial means such as media relations, events and community engagement to...

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