Thank goodness for social media! LinkedIn informed us that this April marks the 17th anniversary of Shaw Marketing Services, and without the reminder it would have definitely passed us by. It’s hard to believe that we’ve been operating for such a long time. It’s true...
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Georgina was delighted to be invited by author, publisher and writing coach Jo Parfitt to give a talk about Public Relations for authors. Having promoted books for a number of local authors using the media, we are well placed to share our experience and it...
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There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...
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Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...
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What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...
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Ali Meehan asked our Marketing Director, Georgina Shaw, to offer her advice and insights on marketing a business in Spain as part of Spain Expo. This is an invaluable resource for anyone planning their move to Spain and wanting to avoid the pitfalls and get...
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As the leading PR agency on the Costa del Sol, we want to introduce you to the great marketing tool which is Public Relations, explain why it works and what it could do for your company. What is Public Relations? Public Relations is defined as “The planned...
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Los profesionales de relaciones públicas pueden ser muy útiles porque te ayudan a mejorar la reputación de tu negocio, dándole prestigio. ¿Quieres saber todo lo que hace? Los profesionales de relaciones públicas (RRPP) están capacitados para llevar a cabo muchas consultas en cuanto a una imagen...
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From the 2nd to the 5th of April 2019, 200 Master Franchisees from 34 countries are coming to Marbella to attend the Annual Helen Doron Franchise Conference. Helen Doron Educational Group was recently awarded with Best Children's & Education category in the Global Franchise Awards...
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Founded in 2009 and expanding into a stunning new campus in Estepona a year ago, the Costa del Sol’s leading business school is going from strength to strength and has now been recognised with the prestigious British accreditation by ASIC (Accreditation Service for International Schools,...
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