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Author: Georgina

Uniting to Support the Elderly on the Costa del Sol

Older people's charities and causes don't get the attention they deserve, often because younger people don't want to think about getting older and are uncomfortable with the kind of support and care that is needed in older age. Georgina is passionate about this cause, having...

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Marketing Focus – Consumer Behaviour

Company owners and marketing experts need to put themselves into the minds of their consumers and really understand what they are thinking and what is driving them to buy. If we understand their fears, perceptions and pain points, we can target our messaging and design...

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The Shaw Marketing Services story

Confessions of a reluctant marketing entrepreneur

To celebrate Shaw Marketing Services' 15th Anniversary, we thought we'd look back on how our agency began.  We asked our Marketing Director Georgina Shaw to share her story and explain how she started the business during the 2008 financial crisis, despite never thinking of herself as...

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A Guide to Blogging for Business

Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...

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How to use LinkedIn correctly for B2B marketing

LinkedIn is a very powerful business tool, yet many professionals still don’t have a profile, or aren’t using it correctly. If you fall into the first category then don’t delay in creating your account, it’s totally free and will give you great visibility. Watch our introduction to...

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How to network to boost your business in 2023

How to network to boost your business in 2023

The New Year brings new networking opportunities and we can't wait to get out there again. Georgina's first event of the year will be the Costa Women's "Back to Business" networking at the Food Room in Guadalmina on the 25th of January. These are always...

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