Direct marketing took off in the 19th century, when brands started sending information about their products to people’s homes. Catalogues were a highly popular form of marketing, as were flyers. This fell out of fashion as our letterboxes bulged with leaflets, menus and catalogues, but...
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Email marketing is a great business tool. Although it took a hit following the introduction of the GDPR regulations, according to a report by Litmus in 2022, email marketing continues to deliver the best ROI of all the marketing tools. $36 for every $1 spent!...
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Social media is a phenomenon and young and old people alike spend hours of every day on their favourite platforms, so the marketing potential for your business is incredible. Real estate agents are always trying to get as many eyes on their properties as possible and...
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The jury is still out on TikTok for many businesses, but there’s no doubt that this channel is growing fast and the interaction is great. It’s also possible to record one piece of content for TikTok and then use the same thing on your Instagram channel...
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We're feeling nostalgic, looking back over our 15 years in business and thinking how we made it happen and so we wanted to share some ways which we managed to survive and thrive. We set up our marketing agency on the Costa del Sol at the...
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We love to write and produce websites, blog posts and social media posts for our clients and have been offering copywriting services for businesses on the Costa del Sol since 2008. But, it’s not all about just writing. Good online copy needs to be found by...
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Blogging is a great way to increase the amount of content on your website and give more opportunities to integrate your keywords and improve your ranking in the search engines. Having a blog is also a great way to generate more clickable social media posts...
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LinkedIn is a very powerful business tool, yet many professionals still don’t have a profile, or aren’t using it correctly. If you fall into the first category then don’t delay in creating your account, it’s totally free and will give you great visibility. Watch our introduction to...
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The short answer is ‘yes’...
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The New Year brings new networking opportunities and we can't wait to get out there again. Georgina's first event of the year will be the Costa Women's "Back to Business" networking at the Food Room in Guadalmina on the 25th of January. These are always...
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