Marketing Ideas and Inspiration

10 tips to write copy that sells

Today we’re offering advice on copywriting, a key skill you need to market your business well, on and offline. Good copy generates interest, encourages people to get in touch and ultimately helps you sell. However, there’s a lot of bad copy out there, so it’s...

Producing an effective marketing plan to deal with challenging times

It’s a tricky time to be in business, and to survive, entrepreneurs need to adapt, change and work within these new and challenging circumstances. A great way to start to think more clearly is to produce a marketing plan. This is a structured and well thought out response...

Launching a Business in Spain the low down

Living in Spain is a dream for so many, due to the great climate and enviable way of life. But how are you going to fund living the dream? Due to the expense and red tape involved in hiring and firing, getting a permanent job...

Enfoque de Marketing – Consejos para escribir bien online

La redacción de textos para contenidos online es una disciplina difícil que muchas empresas lo intentan y fracasan, de ahí la necesidad de contar con un profesional que sepa escribir bien. Solo porque escribas correos electrónicos todos los días no significa que estés capacitado para...

10 things to think about if you’re marketing to the Spanish

How international businesses can market to the Spanish

Too many expat businesses on the Costa del Sol limit themselves by just focussing on the international market. Now we understand that communication is easier in your own language, but if you want to grow bigger, then you need to be marketing to the Spanish...

What are the challenges of doing business on the Costa del Sol?

We love the Costa del Sol and have happily lived and run a business here for more than a decade. However there's no getting away from the fact that there are some specific challenges for doing business here. In order to be successful you need...

Marketing Focus – The importance of a strong brand for effective marketing

There was lots of interest in the topic of branding at our recent training event and We Cowork and so we wanted to follow up with an in depth article about this important issue. So first things first, what is a brand? What is a brand? It’s...

¿Cómo hacer un estudio de mercado?

Ya sabemos que con tener una idea o un proyecto no basta, sino que para hacerla realidad hace falta trabajar mucho en ella como por ejemplo realizar un estudio de mercado, entre otras muchas acciones. Si te has tomado esa idea o proyecto en serio,...

Marketing Focus – Advertising

Today we're shining the spotlight on advertising, the marketing method that first jumps to mind when you think of how to promote your business. We will take a look at the history, the definition of advertising and offer practical tips for how you can make...

Si tienes una idea o proyecto podemos ayudarte

¿Tienes una idea o un proyecto?

Si tienes una idea o un proyecto que realices te comentamos que nos encanta la innovación y la creación de nuevos negocios, además de poder ayudar a los empresarios y emprendedores en la Costa del Sol a enseñarles cómo aplicar el marketing en sus nuevos...

Back
Forward