In a previous article I explained the basics of positioning and now I'm going to give you some tips for how to actually use it for your business as part of your marketing strategy. Remember that we will be covering this topic in the forthcoming Make...
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For any of you looking to improve your understanding of marketing, we can recommend a great book called Positioning: The Battle for your Mind by Al Ries and Jack Trout. This book has been heralded as the Most Influential Advertising Book Ever Written and when...
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Si tienes en mente la idea de ser tu propio jefe, no depender econรณmicamente de un empleo por cuenta ajena y hacer lo que te gusta, entonces querrรกs emprender. Gracias a las tecnologรญas, los avances en cuanto al desarrollo econรณmico asรญ como las ayudas y...
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As dedicated networkers and organisers of networking meetings in Manilva and Estepona who has built their business from networking, we wanted to share some tips with you about how to network effectively. We know it can be intimidating when you first start, but trust me,...
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The start of a New Year is a great time to get motivated about your business and what you want to achieve in the coming months. Itโs also the perfect opportunity to start a blog if you havenโt already!ย The word blog is an abbreviation of...
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The demand for social media management is going through the roof at the moment, with more clients asking us manage their accounts or train them how to do it as part of their online marketing. So, we thought weโd offer you some advice on using...
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Shaw Marketing Services started working with Fly4Real at the beginning of 2019, writing and building their website, creating a detailed marketing plan, advertising buying, flyer and advertising design and copy, as well as social media on Facebook and Instagram. In Spring 2019, we started a...
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2018 has really started with a bang, with five new clients in just a few short months! Weโre loving taking on these new projects, learning about their businesses and helping them with their marketing and we wanted to tell you about them! [no_ordered_list] Hessia Fernandes charity...
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Our story started in April 2008, when Georgina Shaw and Andy Turnbull set up a full service marketing and PR agency on the Costa del Sol, to help businesses communicate effectively and aquire more customers. Ten years on and weโre going from strength to strength, but...
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10 years ago this month Shaw Marketing Services was born. So much has happened since then! Weโve had over 100 clients, some amazing events, met wonderful people and learned about so many different businesses. It has been so fulfilling to survive the years of the...
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