Marketing Ideas and Inspiration

A Guide To Producing A Press Release

A press release is a great method to release information about your company, product, service or event to the local media and generate promotion without paying for advertising. However, always remember that a press release must be interesting and newsworthy and you need to understand...

Marketing Focus – Building a Brand

What is a brand? Branding is a way of highlighting what makes your product or service more attractive than your competitors. A brand starts with your name, logo, colours and brand values but goes much deeper, and is based on a set of associations that people...

Marketing Focus – Sales Promotions

Sales promotions form an important part of the promotional mix which can be integrated in to any good public relations strategy. These promotions are used to encourage consumers to buy new products, to re-engage with lapsed customers, to reinforce brand loyalty, encourage brand switching and...

Marketing Focus – Understanding your Customers

Customers; we all need them and want to attract and retain as many as possible to be profitable. However do you really know your customers and what they want? The ideal scenario is to treat all your customers as individuals, get to know them and provide...

Marketing Focus – Marketing Budget

Knowing how much money to allocate to your marketing budget is tricky. It's important for profitability and long term success, but obviously you don't want to spend more than you need to in order to receive a return. There are three main approaches for setting...

Marketing Focus – Careers in Marketing

What is marketing? Marketing is essentially communicating a message about a company, product, service or concept and it can take many forms – advertising (paid for promotion with a commercial message), public relations (using less commercial means such as media relations, events and community engagement to...

Following your passion to business success

To be able to be passionate about what you do will inspire you, make hard work easier and make a great impression on others. As a customer, when you meet someone who loves what they do, that enthusiasm and passion will be contagious and you’ll...

Marketing Focus – Choosing the right advertising media

We recently published a video online explaining the pros and cons of radio advertising and it has generated a lot of questions about how you choose the right advertising methods as part of a marketing campaign. Now of course this depends on your objectives, what...

Top Ten Marketing Tools

In order to become more visible and attract more clients, companies use a range of different marketing tools. These include; advertising, sales promotion, direct marketing and many others which will be described in this article. We wanted to give you a breakdown of all of...

Back
Forward