A vital part of the marketing planning process is performing a SWOT analysis of your company, product or service. Without a complete SWOT analysis, you will find it difficult to develop a marketing strategy. Performing a SWOT analysis is also helpful as part of a...
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Happy New Year from Shaw Marketing Services! If you want to boost your business and see an upward trend this year, then don't just repeat what you did before. Take some time to review last year's actions and plan for success in the year ahead. Part...
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The lull between Christmas and New Year can be a wonderful time to reflect, review and get ready for success in 2023. At this time, or at the beginning of the New Year, we advise performing a marketing audit to review what you’ve been doing,...
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When you start a business, or are planning a marketing campaign, the first step is to set objectives. These objectives will give the campaign a clear purpose and are the foundation of everything you do moving forward. To start to set objectives you should ask yourself,...
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When starting a new business, you know what you want to offer and who you want to offer it to. The target then of course is to get people interested and buying into your product or service through marketing so that it becomes successful. However, be...
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Social media is now an essential marketing tool. We've noticed a massive uplift in demand for social media management and training in recent years. It's gone from a "nice to have" to a "must have" for businesses, because of the huge numbers of people using...
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We always try to support charities by offering free marketing support for them and ensuring our clients get behind worthy causes as part of our public relations services. We do that because it’s a win-win situation in so many ways! The business generates valuable promotion...
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If you’re a new business or a budding entrepreneur starting out on your own for the first time you need to learn about the positioning of your brand and the perception that the general public will have to your brand and messaging. We'd recommend starting with...
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There are 5 main marketing elements which can be used to promote yourself. Businesses should be using a combination of techniques to make the most of the power of each. Advertising This is used to: Create awareness of your company Persuade people to buy from you...
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Everyone has heard of the saying “don’t go food shopping when you’re hungry”, this is simply because we are known to buy more when we're peckish, and are more open to trying things we might not have before. Wouldn’t life be easy if all your...
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